Hi. I am a
01.
About Me
I’m Gloria Pickel, a graphic designer behind Pickel Art. I help brands turn ideas into visuals that feel modern, intentional, and full of personality—whether it’s building a visual identity, designing for web, or creating scroll-stopping content for social media.
I love turning concepts into design that communicates fast and feels memorable. My style blends clean structure with bold accents—so the work looks polished, but never generic. I’m detail-focused, easy to collaborate with, and always thinking about how design supports the goal: clarity, recognition, and connection.
Good design isn’t just “pretty.” It’s a story told with typography, color, and layout. It helps people understand what a brand stands for, and it makes the experience smoother—on a website, on packaging, or inside a campaign. I’m always up for bright color moments, thoughtful composition, and that extra touch that makes visuals feel alive.
Pickel & Co Studio
Visual Identity
Monema Design
Book Cover Print
Roast & Bloom
Coffee Pouch Packaging
Evergreen Organics
Product Packaging Design
Northline Press
Book Campaign
03.
My Creative Expertise
I blend strategy with creativity to craft visuals that are cohesive, bold, and built to connect. Every project starts with a clear direction—then becomes a design system that feels true to the brand and consistent across touchpoints.
I originally started as a web developer working exclusively with two website builders—Wix and Squarespace. Over time, that focus grew into a full web-studio project dedicated to helping clients migrate from Squarespace to Wix: https://squarespace-to-wix.com/. Now it’s time to move forward—this website is the next step in my evolution as a creative, expanding beyond builds and migrations into broader direction, identity, and brand experience.
1. Art director
I combine big-picture thinking with visual storytelling to shape campaigns, creative direction, and brand narratives that feel premium and memorable.
2. Visual Identity
Logos, color palettes, typography, and brand systems that reflect personality and make a business instantly recognizable everywhere it shows up.
3. Brand Experience
Cohesive brand journeys—from web visuals and marketing assets to print and real-world materials—designed to feel consistent and emotionally resonant.
4. Motion Design
Light animation, motion graphics, and transitions that add life to content—perfect for social media, product promos, and web storytelling.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.