Inside my

design journey
gloria pickel

HELLO!

Every project I create is rooted in curiosity, storytelling, and a love for visual detail. What started as an obsession with color, typography, and composition grew into a career helping brands communicate with confidence—through visual identity, art direction, and motion-friendly design.

I’ve learned that the best design doesn’t just look good—it feels right. It clarifies the message, builds recognition, and creates a connection people remember. This page is a quick glimpse into my path, the kind of work I love, and the creative approach that guides everything I do at Pickel Art.

01

My Journey So Far

1. Visual Designer

2017-2019

Started as a Junior Visual Designer at Studio Element, supporting branding projects and creating digital campaign assets with a strong focus on clean layout and bold visual direction.

2. Visual Identity Designer

2019-2021

Joined Bright & Co. as a Visual Identity Designer, collaborating on logo systems, brand guidelines, and full rebrand rollouts across web, print, and social.

3. Art Director

2021-2023

Worked at Motion District as Art Director, leading concept development and visual direction for motion-ready campaigns, interactive content, and brand storytelling across platforms.

4. Freelance Design

2023-Present

Now working full-time as a freelance designer, partnering with clients across industries to build thoughtful, modern visuals—identity systems, campaign creative, packaging, and social content that feels cohesive and recognizable.

02

Achievements

25+

Brands built or reimagined

10+

Countries collaborated

95%

Client satisfaction rate

1M+

Views on visual content

03

Skills & Tools

figma
ps
ai
sketch
midjourney

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

GloriaPickel@hotmail.com